History of outNbout

outNbout has been a figment of our imagination for quite sometime. Over the past 30 years we have been building a collection of photographic images ranging from landscapes, abstracts, fauna, flora and now macro imagery. Not having the marketing force to manage this massive collection we were satisfied just creating the photographic art, all the while knowing that someday we would get-around-to sharing these creations with others. One of the greatest stumbling blocks was the art community rarely recognized photography as legitimate art in large part owing to a perceived lack of archival properties yielding short lifespan characteristics of photographic materials.

It was our dream to be able to one day effectively sell our photographic creations as lasting art. The only technology that was accepted by the art community was dye transfer which was a craft that we apprenticed in but found to be a "dying" art when the first commercial drum scanners were introduced.

We dabbled with marketing our images through stock agencies and found we were unable to achieve our ultimate goal of distributing our work as art to individuals looking for decor for their homes or offices. We were not always interested in selling our original materials, preferring to produce open or limited editions.

We were early adopters of Photographic Digital Imaging commencing in the late '80's while owning/operating a commercial photographic lab. During the transition from "film" to "digital" we were instrumental in working with other digital pioneers in establishing color mangement standards to ensure that quality of the digital images were on par with commercially produced photographic prints. Over the past 15 years digital photographic technology has moved forward in leaps and bounds permitting digital imagery to match or exceed traditional photographic prints. The major obstacle to overcome was the archival qualities of digital media. Over the past few years we have been testing and monitoring a number of ink and paper suppliers who have been continually striving for excellence in their respective product lines.
In the early 90's we fell in love with the art of producing photographic images as Giclée prints, which was a very expensive commercial process originally produced on the IRIS printer. Again, another roadblock to achieving our goal to provide photography as art. However, over the past couple of years we have found that the technologies were coming together in ways we can realize our vision of producing digital photographic art.

Now that we had the technical aspects in place we began the arduous task of marketing our collection to everyone. Thanks to the internet we are able to present to you our images.

Once we started to talk about the "outNbout" project we found that were others who were in a similar situation. At this point we decided to invite select artists and photographers to outNbout and include their creations as part of our collection.

Where does the name outNbout come from??
Born and raised north of the 49th parallel (Canada) and now living in the USA, we continually put smiles on faces around us when we say “out” and “about” (and a few other phrases). While it is a common expression to say “we are going out and about” when going on a photo-shoot, it somehow gets shortened to “out-n-about”. As a result many of our photographic stories and photo descriptions usually start with “one day while we were out and about...”